Elevate your sponsors,
in your own dedicated festival app.

Sponsors and brand activations are an important part of most live events and festivals. So embedding them into your app is the only logical and future-proof thing to do.

The Appmiral solutions are built to improve your sales strategies by creating new or expanding existing sponsorship deals.

55%

of Millennials is spending more money on live events than ever before.

Festival Insights

10 min.

is spent on average in each session a user starts in our festival applications.

Appmiral 2019 Analytics

8/10

show purchase intent from brands sponsoring a visited festival.

Momentum Worldwide/ AEG

Is your tooling future-proof?

Your audience, mainly both Millennials and Generation Z’ers – is expecting technology of the highest standards. Unaware of the difference in budget, they are comparing each mobile app they use to billion Dollar companies like Instagram, Uber or Netflix.

On top of that, your sponsors and brands are expecting that same level of quality when connecting their brand to your live event – and they should. Not to mention their need for a decent ‘post-event reporting’ to show their bosses the Return On Investment (ROI). 

Or solution comes in 3 sizes: FOUNDATION, PROFESSIONAL and PREMIUM. Basic sponsorship integrations are foreseen in all 3 pricing plans, the higher tiers accompany advanced features and more engaging sponsorship opportunities.

Basic sponsorship integrations

Add branded interactive cards to your newsfeed

We introduced our newsfeed to our apps back in 2015. Both for the organiser and the sponsors, this has proven to be the best way to communicate and engage with festival fans and visitors.

Adding a card to highlight a sponsor or drive traffic towards their on-ste activation booth is super easy. The interactive cards are managed from the CMS and can be branded by changing the background color and add logos. 

Send pushes and engage with your visitors

When done right, push notifications can enrich a sponsoring campaign and boost traffic towards it. We allow brands to customize both the card in the feed and its corresponding notification.

An additional layer of intelligence – based on the app user’s current and/or historic location – can be added to your app, enabling you to segment your communication and be more relevant.

Advanced sponsorship integrations

Embed sponsors in your app design

These kinds of sponsor integrations are a straight-forward way of embedding sponsoring brands into your app experience. The idea is simple – give sponsors visual presence every time the festival app gets opened or used.

Create a dedicated sponsor section

In our PROFESSIONAL and PREMIUM pricing plans, both the apps as the CMS reveal a dedicated sponsor menu item in the app’s bottom navigation bar, this to easily visualise the list of sponsors linked to your event.

All of this gets managed from our handy CMS. In just a few clicks logos can be added, re-arranged even and made clickable to a specific website, social or video.

Customize your sponsors’ map POI

Using our dynamic, geo-accurate and user-friendly maps, your audience can explore the festival grounds in a whole new way. Your teams can easily add sponsor logos, descriptions and background images behind every POI. 

We see these type of maps as an ideal tool to gather data, further understand visitor engagement and boost sales/consumption.

Download our free sponsorship whitepaper

Sponsors support the success of your event – so it only makes sense to give them some digital stage time in your festival app too. Check out our guide explaining more on these in-app sponsorships filled with interesting use cases of last festival seasons.

Download our free sponsorship whitepaper

Sponsors support the success of your event – so it only makes sense to give them some digital stage time in your festival app too. Check out our guide explaining more on these in-app sponsorships filled with interesting use cases of last festival seasons.

Working in close collaboration
with many brands …