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GLÜCKSGEFÜHLE Festival

GLÜCKSGEFÜHLE Festival uses the Appmiral event app platform and CM.com to power a scalable, data-driven festival app experience. With one integrated event app for marketing, visitor services, and real-time data insights, the festival delivers faster support, personalized communication, and stronger audience engagement. The result is a connected festival community that stays active year-round through a mobile event app built for growth.

GLÜCKSGEFÜHLE Festival uses the Appmiral event app platform and CM.com to power a scalable, data-driven festival app experience. With one integrated event app for marketing, visitor services, and real-time data insights, the festival delivers faster support, personalized communication, and stronger audience engagement. The result is a connected festival community that stays active year-round through a mobile event app built for growth.

GLÜCKSGEFÜHLE Festival uses the Appmiral event app platform and CM.com to power a scalable, data-driven festival app experience. With one integrated event app for marketing, visitor services, and real-time data insights, the festival delivers faster support, personalized communication, and stronger audience engagement. The result is a connected festival community that stays active year-round through a mobile event app built for growth.

More Than a Festival App - A Movement

More Than a Festival App -
A Movement

GLÜCKSGEFÜHLE Festival is one of Europe’s fastest-growing music festivals, bringing together more than 250,000 attendees at the iconic Hockenheimring. With global artists such as Backstreet Boys, David Guetta, Timmy Trumpet, Ayliva, and Apache 207, the festival combines music, lifestyle, and sports to engage a new generation of fans.

To support this growth, The festival is investing in a modern festival app and event app platform designed for scalability, audience engagement, and data-driven decision-making. The goal goes beyond hosting a yearly event. By using a mobile event app to deliver personalized content, real-time updates, and community features, the festival is building a year-round digital fan community.

This approach positions GLÜCKSGEFÜHLE as more than just a music festival. It is a data-driven event experience powered by a festival app, focused on long-term engagement, stronger fan relationships, and continuous growth across every edition.

GLÜCKSGEFÜHLE Festival dares to invest in a data-driven approach from day one. As a result, they not only grow faster each year - they also move closer to their community, creating experiences that genuinely reflect what fans want.” - Martijn Wardenaar, CM.com

GLÜCKSGEFÜHLE Festival is one of Europe’s fastest-growing music festivals, bringing together more than 250,000 attendees at the iconic Hockenheimring. With global artists such as Backstreet Boys, David Guetta, Timmy Trumpet, Ayliva, and Apache 207, the festival combines music, lifestyle, and sports to engage a new generation of fans.


To support this growth, The festival is investing in a modern festival app and event app platform designed for scalability, audience engagement, and data-driven decision-making. The goal goes beyond hosting a yearly event. By using a mobile event app to deliver personalized content, real-time updates, and community features, the festival is building a year-round digital fan community.


This approach positions GLÜCKSGEFÜHLE as more than just a music festival. It is a data-driven event experience powered by a festival app, focused on long-term engagement, stronger fan relationships, and continuous growth across every edition.


GLÜCKSGEFÜHLE Festival dares to invest in a data-driven approach from day one. As a result, they not only grow faster each year - they also move closer to their community, creating experiences that genuinely reflect what fans want.” - Martijn Wardenaar, CM.com

Built for the Future

Launching a new music festival and event app without an existing fanbase, audience data, or digital infrastructure is always a challenge, and GLÜCKSGEFÜHLE Festival was no exception. The team needed to quickly reach the right audience, build early engagement, and deliver a personalized experience from day one. To support this, they focused on implementing a scalable event app platform and data-driven foundation from the start. After the first edition, another key challenge became clear: customer communication and support across multiple channels. Messages were coming in via Instagram, WhatsApp, Facebook, and email, but without a centralized system, it was difficult to manage conversations, scale support, and maintain a consistent festival app experience.

CMS edit video

Built for the Future

Launching a new music festival and event app without an existing fanbase, audience data, or digital infrastructure is always a challenge, and GLÜCKSGEFÜHLE Festival was no exception. The team needed to quickly reach the right audience, build early engagement, and deliver a personalized experience from day one. To support this, they focused on implementing a scalable event app platform and data-driven foundation from the start. After the first edition, another key challenge became clear: customer communication and support across multiple channels. Messages were coming in via Instagram, WhatsApp, Facebook, and email, but without a centralized system, it was difficult to manage conversations, scale support, and maintain a consistent festival app experience.

CMS edit video

Built for the Future

Launching a new music festival and event app without an existing fanbase, audience data, or digital infrastructure is always a challenge, and GLÜCKSGEFÜHLE Festival was no exception. The team needed to quickly reach the right audience, build early engagement, and deliver a personalized experience from day one. To support this, they focused on implementing a scalable event app platform and data-driven foundation from the start. After the first edition, another key challenge became clear: customer communication and support across multiple channels. Messages were coming in via Instagram, WhatsApp, Facebook, and email, but without a centralized system, it was difficult to manage conversations, scale support, and maintain a consistent festival app experience.

CMS edit video

“Our vision was never just a festival weekend - we wanted to create a GLÜCKSGEFÜHLE Family that stays connected all year round. Thanks to our digital infrastructure, we can maintain this closeness constantly - personal, direct, and tangible every single day.” - Ole Wilhelm.

From One App to a Full Partnership

GLÜCKSGEFÜHLE Festival implemented a mobile event app in its first year, quickly revealing its potential as the foundation for audience personalization, segmentation, and long-term fan community building.

The collaboration evolved rapidly. What started as a single tool grew into a fully integrated digital ecosystem connecting marketing, service, and data. With Appmiral and CM.com as strategic partners, the festival established a scalable digital core to manage events and fan engagement efficiently.

The Digital Heartbeat of the Festival

The festival leverages its mobile event app to engage fans, the Marketing Cloud to manage campaigns, and the Service Cloud to handle fan support. These systems are connected through the Customer Data Platform (CDP) and enhanced by their AI agent, HALO, creating a unified infrastructure for data-driven audience management and communication.

Ticketing data, app activity, fan communications, preferences, and support interactions all flow into the CDP, helping the team build comprehensive fan profiles. This allows GLÜCKSGEFÜHLE to deliver more relevant messages at the right moments, improving audience engagement across channels.

WhatsApp campaigns see higher open rates than email, the mobile event app serves as a central hub during the festival, and the AI agent HALO enables the team to respond to fan questions faster while scaling support efficiently.

Building the Future of Festival Experiences - Together

GLÜCKSGEFÜHLE Festival continues to grow at an impressive pace, welcoming increasingly larger and more engaged audiences each edition. By using a festival app platform with CM.com, the team has gained full control over audience data, established a scalable support structure, and created personalized communication flows that strengthen fan relationships.

CMS edit video

Building the Future of Festival Experiences - Together

GLÜCKSGEFÜHLE Festival continues to grow at an impressive pace, welcoming increasingly larger and more engaged audiences each edition. By using a festival app platform with CM.com, the team has gained full control over audience data, established a scalable support structure, and created personalized communication flows that strengthen fan relationships.

CMS edit video

Building the Future of Festival Experiences - Together

GLÜCKSGEFÜHLE Festival continues to grow at an impressive pace, welcoming increasingly larger and more engaged audiences each edition. By using a festival app platform with CM.com, the team has gained full control over audience data, established a scalable support structure, and created personalized communication flows that strengthen fan relationships.

CMS edit video